When it comes to taking care of SEO tasks for a Woocommerce shop, looking over every aspect from URL to description optimizations, is not only crucial but mandatory. You want to be certain that every possible visitor sees your site in order to actually make a purchase.
But taking care of Woocommerce SEO without any help, might seem like a daunting task. That’s why we’re showing you today, how Squirrly plugin can help your online store when it comes to optimizing for both Humans and Bots.
We’re going to focus on the main features that will help you as a store owner in particular compared to any other WordPress site that still needs to be Google Friendly. So here are the main features that will help you:
The Squirrly Snippet: Get Control Over How your Products and Category Pages Look
If you’ve been a constant Chief Content reader, you know that customizing your metadata is important. The meta information is what visitor will first see on search engine results page about your products or site. As you can see in the image below:
But Google is not the only place Meta information is taken from your Woocommerce SEO and used to represent your site. It is also present on Social Media Platforms. One example is Facebook, where you can control the picture, the description, and title with the meta information.
The problem most site-owners face is that they don’t even know where to begin setting these details up and how to craft descriptions properly. But with the help of the Squirrly plugin, it’s all very simple.
Go to Products in your WordPress Dashboard and edit one of them. You can also set this up, once you add a new product and you finished writing the product description.
Under the Product description, you’ll find the Squirrly Snippet tool.
As a default state, Squirrly will copy the first part of your product description into the meta description. This is just to make sure that you have the metadata set up even if you don’t customize it.
Most of the times you haven’t written the introduction of your product description as an incentive for people to click on it. So it’s a good idea to change the information you find here.
Just click the “Edit Snippet”button to take control of your Woocommerce SEO. In this first tab, you’ll edit how the page will look on Google.
You can personalize the title and description but make sure you stay within the character limits. The feature will let you know when you’ve passed them by turning the outline of the field red.
Here’s a test example I’ve set up:
Make sure to add your keyword in the Meta Description and the Meta title at least once. It is important for your site in order to rank better. You can also add meta keywords in the snippet but not more than 5.
The Canonical link can be used if this product page is a copy of another page on a different site. By adding a canonical link it will let Google know that it is a copy and the original page won’t have any duplicate content problems.
Crafting amazing meta descriptions isn’t easy, but here are some great starting points:
- Focus on the buyer. What are his needs and which problems will be solved with this particular product?
- State the main advantage of the product. Find the core reason people should buy your product and present it in as few words as possible.
- Concentrate on convincing people to click. Consider using some great CTA words like “Your”, “Free”, “Get” or “Find”.
After you click “Save” you’ll see a render of how your meta information will look on Search Engines. Keep in mind that it might take Google from a few hours to a few days to crawl your page and update the metadata.
Next, you can switch to the Facebook tab in order to take care of your Woocommerce SEO for Social Media.
It’s great to do this cause then you’ll be certain that any article shares people make will look spot on. Now let’s see how to choose the image that will be shown for this particular page.
Just click on “Edit Open Graph” to get started personalizing the metadata for Facebook. The most important aspect here is the picture. We all know that on Social Media visual content is what catches our eyes.
Choose an image that showcases your product. You can select one from your Media Library or upload a new image.
In the author link field, add your Facebook Page. That way regardless who shares your product they can easily connect to your Facebook page.
After you click Save, you’ll get a preview of how your product will look when shared.
You can personalize your Woocommerce SEO for Twitter as well just clicking on the next tab in the Squirrly Snippet. Just make sure the admin has enabled the Twitter Card on your site first.
Now you control how your product pages look anywhere on the web! Ain’t that great. But wait there’s more.
Many site owners, like yourself, are worried how their category pages look when shared on Social Media. And you are entitled too.
Category pages are dynamically generated by all the products that are added to them. Most of the time you don’t have any clear content that was crafted especially for those pages. That’s why when those pages get ranked or shared it’s not the prettiest look.
But with Squirrly you don’t need to worry about that anymore. You just have to go to Products->Categories in your WordPress Dashboard.
Click on “Edit” for any of your categories. If you scroll the page down you’ll find the same Squirrly Snippet as on your product page. From there on all the steps presented above apply.
From now on you’ll have complete control over how your category pages look when shared! That’s if you try Squirrly.
Finding the Best Terms to Rank for: Keyword Research
On-page optimization starts with choosing the keyword you will optimize for.
But how do you know which keyword is the right one?
Well, you do your research. The great thing is that Squirrly makes this task fast and easy for you. First of all, you have your researching tool right where you are working.
You’ll find the Keyword Research in your Editorial Dashboard just below the title of your product. You can also use it from the Keyword Research tab in the Squirrly plugin.
Second, you get all the relevant data you need for each keyword, in order to stay on top of your Woocommerce SEO strategy. To better understand the process I will give a clear example.
Let’s say my online store sells t-shirts and I’m trying to find the best keyword for one of my red ones. I will start the research process with 3 easy steps:
- Input my keyword
- Choose the complexity of the keyword research
- Select the country that I am targeting.
The press “Do the research” and that’s it. You’ll get the results.
Now that you have the data, you are faced with a new problem.
How to choose your keyword?
Well, your decision should be based on the information you receive for each keyword option you have and what you know about your site:
- Relevancy to your product. Even if “how to make red dirt t-shirts” is one of the options, you know this is not right for our product because we are not selling t-shirt making tutorials.
- SEO search volume. This is an average number of how many times per month that particular phrase is searched on Google. Try to choose keywords that have at least 1000 searches.
- Competition. This tells you how hard it would be for your own page to rank in the top of Google, based on the pages that are already ranking. Try to focus on keywords that are very easy to rank, easy to rank and not hard to rank.
- Recent Discussions. This information tells if people are discussing this topic on social media. The best keywords for your Woocommerce SEO will have many discussions.
- Trend. A trend going up means that people are talking and searching for this key phrase more. Don’t focus on keywords that have trends going down as the page won’t get traction over time.
You can go for more complex researchers to get more results. I actually recommend using this feature for establishing your overall keyword strategy not just for one particular page.
You can even download the results as XLS or PDF files, too keep on working with them in the future.
Now you’ll know the best keywords to focus on. But keep in mind to research your terms often. Trends and the keyword data change over time.
Woocommerce SEO: Optimize Product Descriptions For Humans and Bots
Now that you’ve set up how your pages look on Search engines and Social media platforms you know you’ve done your best to convince them to click once they see your pages in the list of results.
Next step is to make sure your content is optimized. This means you’ll have to change your product description so that it helps Google rank it higher. It will be easier for the crawlers to:
- Identify what your page is about
- Know when it should show it up in results
- Choose where to index it
- Determine if it’s original content.
Most online store-owner like you, know the basics of On-page optimization but at the end of the day, the content needs to be optimized for humans too. They are the ones that actually purchase your products.
The Squirrly plugin has a way to help you with both of these tasks at the same time. When you start writing a new product Description you’ll find on the right side of your editor the Live Assitant.
This feature helps you optimize your content while you are writing it. It all starts with you adding the keyword, you want your product to rank for, in the top field. After that, you can go ahead and type your description.
The live assistant will turn green each time you successfully complete one of the tasks. Some task can also turn red if you “over-stuff” your content with your keyword, for example. If you are not sure what you should do to complete a task, just hover over the “i” symbol of each task to get more information.
Your biggest advantage is that it’s a real-time feature so it will update while you are creating your content. You’ll also be certain you won’t miss any Woocommerce SEO task on your site’s pages.
We all know forgetting and making mistakes is human. This plugin can save you time and make SEO simple by optimizing and perfecting the process.
The Live Assistant will also let you know if you repeat your keyword too many times to close to each other. Even if Google’s spiders might not care about this aspect your readers will, as it will negatively impact their experience.
The task also suggests synonyms you can replace your keyphrase with.
Once all the tasks are green you know you’ve finished your product description is 100% optimized.
Getting the Meta Data Done For All Products at Once
If your online store is already established setting up the metadata for each product page in part is a time-consuming task. But there is a different, faster option for you.
Grated the metadata won’t be as personal and convincing but as far as Woocommerce SEO goes, will have a Google-friendly site. You’ll know for sure you don’t have empty or duplicate meta information.
The way to do this is to establish patterns for creating these metadata. You’ll find the settings in the Pattern tab of Squirrly.
First, you’ll have to choose “Product” as your post type. Now to edit the Meta Title you just have to click on the blue arrow and choose what elements to add or remove.
If you want a specific word to be repeated in all pattern you can type it in. Let’s say you have the category name and you’d like to have a title in this format “Product Category: [category title]”. You’d have to type in “Product Category:” and that will stay the same through your pattern.
Adding elements like title, page or excerpt will make the content be unique for each page as it will take that particular information from the content you are creating. Namely, the product title, the page number and a passage from the product description.
If any of the elements in the pattern look confusing, don’t worry. Just scroll down and you’ll find out what each element is. You can set these types of Patterns for your Categories as well, and you can do this even with the free version.
Keep in mind that this metadata refers to how your article will look on Search Engines. You won’t be able to set the open graph images for all your products. Make sure to set the Open Graph protocol and Twitter card from the Social Media tab.
What Makes Squirrly the Best Option for Your Online Store
If you haven’t realized it by now I will sum it up here. What makes me believe Squirrly is the best option for any Woocommerce Shop is that:
- It’s fast! Meaning you can easily take care of all your Woocommerce SEO task much faster than doing it all manually.
- Makes SEO simple. Most people that use Squirrly are not experts, so the developers thought out the interface and user experience to be great for people that don’t know how to tweak every aspect of their site.
- These are not all its features. What I’ve presented in this article is not the whole image of what the plugin can actually do for your site. These are just the main feature that I’ve considered to be vital for a Woocommerce shop. But there are many other SEO features that can help you. To get a complete overview of the product just check their site.
- It’s compatible with many plugins. If you already have an SEO plugin and would like to keep that one, but try some of Squirrly’s feature at the same time, you can. You can also import all of the settings and meta information from other plugins if you ever decide to switch.
So let us know if you’ve ever used Squirrly and what was your opinion of this SEO plugin. Feel free to leave your comments in the section below.