What your Shopify site needs in order for you to enjoy more money out of your online store is more traffic, as well as more conversions. Today, we’re counting down a few marketing strategies that will actually drive sales to your shop.
Our suggestions vary from social media promotion to sales strategies and much more. However, the great part is that we’ll also offer you the steps and the tools you need to implement these tactics in your own marketing strategy.
So, let’s get down to business and start planning your Shopify Strategies:
1. Instagram Product Listing and Promotion
A well-crafted social media strategy can always have a positive effect on e-commerce sites. On average, Instagram is the platform that will bring the highest value traffic. Since 2013, Instagram has driven top sales to brands, with an average of $65 per purchase for the visitors it directed to Shopify Stores.
The key to having a great Instagram account is to engage with the new followers you gain, as well as being consistent with your posting. Responding to comments and publishing stories is the best way to show that your store connects with its fans and customers.
Your posts and stories can focus on:
- The process of making the products
- Showcasing the products in everyday use
- Presenting user-generated content
- Success stories
- Discount campaigns
- Polls and questions
- Driving sales with backstage images of your shop
User-generated content will help you the most. It will provide the social proof your shop needs. That’s how a new visitor to the site will trust your brand and will be more inclined to make a purchase from you.
To make the most out of your Instagram activity, we recommend integrating it into your site as well. There are different Shopify themes and Apps that can help you with that. What we recommend is using Instagram shop by Snapppt.
It’s a great free tool that helps you make a clear connection between the pictures on your profile and the products in your shop which they depict. It will also make the purchase process smoother for your audience and drive sales to your products.
One site that implements this technique brilliantly is Original Grain, a watch shop. They have incredible pictures, many of which are customers enjoying their lifestyle, mixed in with gorgeous pictures of their watches. The photos convince on their own and the app just makes the purchase faster.
2. Upselling Products
When you are the buyer, you’re always suggested an upgraded or newer version of the product you were initially looking at. That’s what upselling is all about.
Cross-selling is similar to upselling, but it focuses on adding products to the purchase of the initial product which brought the visitor to your online store.
But don’t think it’s a simple strategy. Even if upselling is, in most cases, more efficient than cross-selling, you need great copy and lots of testing to get good results.
There should be an entire process of testing the right copy. Also, it’s important when you suggest the offer – not just what you’re telling them. But there are two other aspects you need to keep in mind through the whole marketing process:
- Making sure the suggested upsell product is connected and similar to the original product the visitor was interested in.
- Staying in the price range of the original product. If the difference in price is too high, the customer won’t consider purchasing the product.
When writing the copy, focus on what makes your suggested product better than the original product customers were considering.
Now, talking about this is fun, but how could you actually implement this strategy? The easiest way is to use the Product Upsell App. It gives the ability to upsell to a customer who is adding products to their shopping cart. It’s the best audience to target, as they are already interested in buying.
Your customers will get a pop-up that will suggest an upgrade to the initial product they found. With a click of a button, the initial product is taken out of their cart and the new product is added.
The app also lets you create cross-selling pop-ups, among others. Its price varies from $9-$89 /month depending on the number of views your offers get. But there is a 30-day trial that you can start immediately and see how it works on your own site.
3. Capture More Email Addresses
You might already have the emails of all your paying customers, and that’s a great asset that will help you in the future. However, you shouldn’t give up on capturing emails even from simple visitors to your site.
If they are browsing your shop, it’s clear they are at least interested in what you have to offer. An email address can be the connection that helps you convert them into clients.
Email marketing done right still outperforms most Social Media Platforms, as compared to the total number of visitors and their conversion rates. In 2016, email marketing has brought $38 for every $1 spent by website owners.
In this article, we will focus on elements that will help you grow your email list rather than actually creating the right content to send them.
First, make sure you add an email subscribe element on the site. You have numerous options for where you can place it. For a Shopify store, I’d include them only on the site and in the Exit-popups. There is far more advantageous information for your shop which you can show in other pop-ups and elements.
Still, you can have a large banner that includes information about your email subscription on key pages, such as the About Us page or even the Home page.
Also, make sure to give your visitors a good reason to subscribe. Some ideas include:
- Access to discounts
- Early Access
- Premium Content like eBooks and whitepapers
- Visual Content: Infographics or styling ideas
- Useful articles
- Suggested accessories
You can use the Email Pirate! Shopify App to get all the email subscribe elements on your site. Afterward, you can download the lists and upload them to your email management software.
It’s also only $4.99/month, and offers a 7-days trail.
4. No More Abandoned Carts
We don’t have to explain how you’re leaving money on the table when your customers don’t finish a purchase. This Shopify strategy is one that will drive sales fast.
As this is a problem all Shop owners are facing, there is a lot of information out there that can help. A customer adding products to a cart and then abandoning it during checkout has many possible reasons.
The most common ones are:
- The customers don’t have all the card or payment details needed to complete the purchase
- They decided to buy the products later
- The site is too slow in the purchase process
- Customers need to check sizing details or details about product variations
- The computer or smartphone crashes
- They realize they don’t need or afford the purchase
As you can see, not all cases mean that the visitor doesn’t want to buy the products anymore.
That’s why it’s a great idea to follow-up and convince them to purchase. It’s important to make the process easy for them. Make it feel like they are picking up where they left off. You can also offer a timed discount to further convince them to finish the purchase.
Most shop owners choose an email recovery campaign. You can easily set it up and forget about it with the Abandon Aid App. It enables an automatic process, so each time a customer abandons a cart, the App will send them a note to ask them to come back and finish their purchase.
5. Personalized Discounts with The Help of Wishlists
Wishlists are useful to customers. They have a place to remember products they need and also track the evolution of the price. But you can turn them into an advantage for you as well.
One of the expectations most customers have nowadays is receiving personalized discounts. You can easily combine the two elements and get the best results.
Let your customers know when a product on their Wishlist is discounted or running out of stock. It’s a great strategy because you are targeting the ones who are already interested in purchasing the product. They are already halfway through the purchasing journey.
Below, you can see a great example of such an email:
The best way to complete tasks like these is to automate them. The best option you have is the Wishlist + Reminder Shopify App for only $5/month. You can easily customize the design and text of the emails it sends out.
And it’s the perfect way to drive sales to your site because you’re pursuing a customer at the right time. You can be sure that they already trust your brand.
Implement the Strategies that Drive Sales
These are just scratching the surface when it comes to strategies you can implement in your Shopify store. But it’s a great place to start. The main problems most Shopify owners face are addressed in this article.
The results you can get are what should motivate you in the first place. Consider tactics that can improve the metrics you are targeting.
Try out these recommended apps, or search for new ones. I’ll be waiting to hear more about your own suggestions in the comment section below.
Latest posts by Cristina Coroiu (see all)
- Top Shopify Apps from Product Hunt that Will Help Your Store - March 29, 2018
- Targeted Shopify Strategies That Will Drive Sales - March 8, 2018
- How To Create A Successful Online Store With Shopify - March 1, 2018