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Author: Alexandra Nicola

Lesson 2: Optimizing Your Content For Humans: Identifying Your Profitable Topic

It’s great to see you in class today, for what is the second lesson of our second training program. Nowadays you hear a lot about optimizing things for search engines, and it’s useful to take care of that aspect, but the risk of doing such is that you’ll miss the whole point: it’s humans that you want reading your articles. Oh, man.. Now we’re in trouble.   The ones who’re supposed to be bringing you in some nice moola, moola (just an awful slang for money) are People. Humans, like you and me. And we don’t care about seeing a robots.txt file in your site. We care about seeing that you actually speak our own language and make a persuasive case to prove a point, or give us food for thought. You won’t get to do this by generating a sitemap, because we won’t crawl it like some search engine bots. You know that SEO is amazingly important (and trust me, it is, no matter what nay-sayers will tell you), but in the end all that we ever do regarding optimizing our sites and the content from our sites for search engines, we only do in order to get more Humans to read our stuff and engage with our content. As you know from our last training program, my first and most important objective is to get you into...

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Bonus Lesson: How to Meet Customer Expectations with Amazing Content

In our 5 Lesson series, we’ve stressed upon the fact that in Expectation Marketing it is important to know how to meet customer expectations. That translates into answering your audience’s questions. But there is one dilemma on your team’s mind: What are these questions? So in our bonus lesson today, we’ll show you how you can find out what your audience is searching for. We are also going to recommend some great tools and systems to constantly receive your audience’s questions. Gathering Your Interactions Not Just Answering Them We’ve mentioned in the past articles that comments, reactions, and tweets...

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Lesson 5: The Benefits and Mistakes of Applying Expectation Marketing

As I’ve promised in the last lesson, here we’ll focus on the short and long-term benefits of expectation marketing. We will also concentrate on some of the most common mistakes. This way you can keep in mind not to make them in your efforts of implementing this strategy. To better understand each case, I will present the examples and the connected mistake you should avoid in parallel. So let’s start with the immediate changes you will see. The Short-Term Outcome of Expectation Marketing One of the first things that change with this strategy, even before publishing the first article, is...

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Lesson 4 – Let’s Get to Work and Apply This New Marketing System

It’s all cute and sweet to talk about how this strategy works and what you’ll get after you apply Expectation Marketing but let’s get hustling. In the last lesson, we’ve given you a helping hand to audit your current plan. You now know if you have the key elements of the strategy. If you haven’t done the audit yet, make sure to evaluate your site first. In this article, we’ll focus on your options for how to get started. We’ll also go through each element of the audit and tell you which actions you should be taking. I Want...

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Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right

By now you know what expectation marketing is and what advantages it can bring you. But is your marketing strategy going in the right direction? Or are you completely off when it comes to meeting the expectations of your audience? Today I’ll offer you a complete step by step guide on how to do an audit of your site. By applying this, you’ll know for sure if you’re doing expectation marketing right or not. The Resource for Your Expectation Marketing Audit To make the whole process easier, I created a short form. It’s a list of questions that will follow the lines of...

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