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Author: Alexandra Nicola

Bonus Lesson: How to Meet Customer Expectations with Amazing Content

In our 5 Lesson series, we’ve stressed upon the fact that in Expectation Marketing it is important to know how to meet customer expectations. That translates into answering your audience’s questions. But there is one dilemma on your team’s mind: What are these questions? So in our bonus lesson today, we’ll show you how you can find out what your audience is searching for. We are also going to recommend some great tools and systems to constantly receive your audience’s questions. Gathering Your Interactions Not Just Answering Them We’ve mentioned in the past articles that comments, reactions, and tweets...

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Lesson 5: The Benefits and Mistakes of Applying Expectation Marketing

As I’ve promised in the last lesson, here we’ll focus on the short and long-term benefits of expectation marketing. We will also concentrate on some of the most common mistakes. This way you can keep in mind not to make them in your efforts of implementing this strategy. To better understand each case, I will present the examples and the connected mistake you should avoid in parallel. So let’s start with the immediate changes you will see. The Short-Term Outcome of Expectation Marketing One of the first things that change with this strategy, even before publishing the first article, is...

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Lesson 4 – Let’s Get to Work and Apply This New Marketing System

It’s all cute and sweet to talk about how this strategy works and what you’ll get after you apply Expectation Marketing but let’s get hustling. In the last lesson, we’ve given you a helping hand to audit your current plan. You now know if you have the key elements of the strategy. If you haven’t done the audit yet, make sure to evaluate your site first. In this article, we’ll focus on your options for how to get started. We’ll also go through each element of the audit and tell you which actions you should be taking. I Want...

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Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right

By now you know what expectation marketing is and what advantages it can bring you. But is your marketing strategy going in the right direction? Or are you completely off when it comes to meeting the expectations of your audience? Today I’ll offer you a complete step by step guide on how to do an audit of your site. By applying this, you’ll know for sure if you’re doing expectation marketing right or not. The Resource for Your Expectation Marketing Audit To make the whole process easier, I created a short form. It’s a list of questions that will follow the lines of...

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Lesson 2: Why Is Expectation Marketing Important For Your Business

In our first lesson, we’ve talked about becoming experts in Expectation Marketing, what it actually is and how it helped us gain the trust of our visitors. If you haven’t seen it yet, start here. All of this information is a good thing to have, but let’s find out how it can positively impact your own business and marketing strategy. So today we’ll focus on: The benefits of the Expectation Marketing Strategy for your own site What it actually looks like when brands use it Our Client’s Success stories with the strategy. Your Brand’s Personal Benefits with Expectation Marketing...

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