There is no denying this. If a content marketing startup is to have any success in this day and age, then investing in a mobile-friendly website needs to come first on your to-do list. You might not consider this a priority, but keep in mind that 2013 was the year mobile users actually managed to surpass desktop users on Facebook.
Still don’t think it’s a big deal? According to a recent study, mobile users not only tied PC users in 2014, but actually surpassed them in 2015 and will continue to do so. Besides an obvious increase in traffic, a mobile-friendly website has other benefits to offer as well:
Better Visibility for Your Content Marketing Startup
There is no denying the fact that more and more people are using mobile devices whenever they need information on the go. Don’t forget that a huge percentage of people who own mobile devices use them to access the web.
[ Photo Credits: The DEMO Conference’s flickr ]
This means potential customers will use their mobile devices to see what your business has to offer, where it’s located and to check its schedule. Your content marketing startup will take a serious blow if people cannot find useful information that is properly formatted. Which brings us to our next point.
You’ll Scare Away Potential Clients
It’s no secret that a user-friendly interface is the best way to turn curious visitors into long-term customers. If your website is not optimized for mobile devices, then mobile users will struggle to understand what you’re trying to say.Never forget how important first impressions are, especially on the web. Click To Tweet
By not investing in a mobile-friendly website, you are actually pushing potential customers into the arms of another content marketing startup, one that can offer mobile users the interface and formatting they need. That’s right.You'll actually help your competition by ignoring this aspect. Click To Tweet
Optimize Your Website To Improve Conversion Rates
The more optimized your website is for mobiles, the more conversions you’ll see. This little nugget of information can benefit any content marketing startup, since more conversion rates equals more sales. Moreover, this ensures mobile users will not only keep coming back for more, but that they’ll actually spend more time on your website. This is because mobile-friendly websites are designed to offer fast download speeds, leaving your users with more time to browse around your site.
Better Opportunities To Advertise Products & Services
Two years ago, Google optimized their Adwords and PPC services to ensure that most ads appear in mobile listings as well. If your content marketing startup is using these advertising services it would be a shame not to take advantage of the continuously growing mobile crowd.Optimize your website and you'll double your traffic and client base in no time. Click To Tweet
It’s time to face the truth: the mobile web is no longer a simple concept, it’s become a reality. Mobile users will continue to grow in numbers, so adapting and being able to offer quality content is vital.