Content marketing has become almost the norm in recent years, being at the very least included in the overall marketing strategy by businesses of any size.
Real estate companies are among the ones that have the most to gain from content marketing, since it builds trust between customers and companies.
Think about it: Who’s gonna buy property from you if they don’t feel like they can trust you?
This type of marketing helps you connect with customers. It shows that you’re interested in helping them, not just getting a big commission.
If you are interested in discussing the particulars of your own real estate content marketing needs, you can plan an online meeting with one of our Content Strategists.
SEO agencies are especially guilty of this. After all, SEO and content marketing blend very well, but that doesn’t mean that they’re the same thing. In order to weed out the posers from the real deal, you have to know what to ask.
What a real estate company should ask when choosing a content marketing agency
How do you measure success?
Return on investment isn’t that easy to calculate for this type of marketing strategy, especially without any advanced analytical tool. Google Analytics can prove useful because it shows the traffic you gain, but, in the end, you need to also consider the conversion rates and leads.
A good agency will have detailed case studies to show you their results with other clients. They will even provide their contact information, so that you can personally ask about the quality of their services.Testimonials are a clear indicator of the trust you can put in a content marketing agency. Click To Tweet
How will the audience find my content?
A good content marketing agency will use a search engine optimization software, so you could ask about that.
The content they create could be the best in the world, but that doesn’t mean much if it’s impossible to find, now does it? Make sure that you will choose an agency that is aware of how important it is to create optimized content.
Do you understand what makes my company stand out from the crowd?
When presenting your brand, the agency has to understand it and present it well.
Has the agency worked with real estate companies in the past?
How will they get people interested?
How will they help you stand out from the crowd?
There are, of course, a lot more things to take into consideration, but these are some of the most important ones. Now that you know what to keep in mind, the next step is making a decision. To make it easier for you, I made a brief list.
3 Content Marketing Agencies to Take into Consideration“
1. KOTAW Content Marketing
They are a Los Angeles-based digital marketing agency comprised of Katherine Kotaw, her daughters Bri and Kelsey, and Ivy the dog.
Katherine is a New York Times bestselling author, and she brings that level of writing to all the content that she creates for her clients. She also has a long history in marketing, and now coaches both individuals and corporations on how to tell their brand’s story.
They promise to “make the world fall in love with you, your project and your business” through storytelling. The Kotaws do that in three ways:
- Written storytelling, meaning writing articles for you on blogs, newsletters and other websites.
- Social storytelling, also known as setting up and managing your accounts on social media websites.
- Visual storytelling, which means graphic design for websites, logos and social media posts.
When not working with clients, Katherine and her daughters are busy running their own campaign to show the world that pit bulls are just sweet, sensitive and loving dogs, not the bloodthirsty killers some think they are.
Started by Calin and Florin in 2013, Squirrly has helped many businesses grow not just by writing quality articles, but also by using the SEO software they created.
Some of the core values that guide their team are
Deliver happiness to employees, customers, partners and investors
The people at Squirrly believe that great content shouldn’t just bring in leads. It should inform readers and teach them new things.
By helping not just the client, but also the readers, we hope to make the world a better place. Based on the same reasons, Florin created a content marketing course on Udemy.
As the core values suggest, happiness is key, so Squirrly takes great care in order to make sure that each and every one of our clients gets exactly what they want.
That’s how Squirrly allocates a whole team to your project:
- Content Marketing Writers.
- A Quality Assurance Expert.
- A Native English Speaker for Proofreading.
- And a Content Strategist.
An example of Squirrly’s success would be Rob McCrady’s Renegade Citizen, a blog about mobile game development. With our help, the blog has gathered a big, vocal audience.
Besides the blog’s huge success, Rob’s twitter account has grown from around 1000 followers in May 2015 to the 15600 they are now.
3. Precision Marketing Group (PMG)
Founded in 2002 by Susan LaPlante-Dube and Maureen O’Grady Condon, PMG specializes in B2B marketing, but that doesn’t mean that’s all they know.
Living by their own marketing code, the people at PMG deliver well done, SEO-optimized content with a smile. They promise to cater to all the marketing needs of any client, but also help them develop their own skills.
Whether it’s inbound or outbound content marketing you’re looking for, they guarantee that they can get the job done. While on the subject of inbound marketing, it’s worth mentioning that they’re in a partnership with HubSpot (which I mentioned earlier), so you know they’re not joking around.
Richard Cedrone, CEO of TriStar Plastics, and one of PMG’s clients, praised their ability to understand the theme and ideas of his company. The blog posts written by the people at PMG have amassed a loyal audience of engineers. Thus, they helped generate more leads.
Making the decision
Obviously, there is a huge number of content marketing agencies out there and maybe the ones that I mentioned aren’t the right fit for you. In which case, look around. Content marketing agencies aren’t hard to find.
If one of the three piqued your interest, then you should contact them and set up a chat to see if it will work.