Guide: Growth hacking and ecommerce
I’ve mentioned Sean Ellis in a couple of my articles, where I talked about what growth hacking is. He is the guy that started this madness. A viral madness, I might add. Everyone is talking about it, whether to say good and even bad words about it. Until now, we’ve seen how growth hackers use very ingenious techniques in many different fields, from marketing to smartphone apps. Today, it’s ecommerce’s turn. In this article, we’ll take a look at the potential of ecommerce, and what techniques are best to use if you want to growth hack. I will not go over again on what growth hacking is, because I’m sure you already know, and you have your personal opinion on this subject. In the beginning, growth hackers were active mostly in the startup world. But recently, they started to raise attention in ecommerce as well. Why wouldn’t they? Who wouldn’t like to increase their sales and customers without putting too much money into it? Here are some of the most important principles of this practice.
If you want to growth hack your ecommerce business, you need to ask yourself a few questions: how you can approach the market, how you can improve the page rank, how to reach to new users, how to use promotions to acquire customers. A couple of weeks ago I wrote an article about the success story of the Canadian startup, Shopify. If you didn’t know, it is a very successful ecommerce platform, where everyone can open their own online store. There are thousand of success stories that show how big this market really is. People buy online for many different reasons. More products to choose from, free shipping, saving time – all of these characteristics, and many others should be taken into consideration when creating a growth hacking strategy for an ecommerce business. Let’s see how you too can growth hack your online store.