Knowing what you want to achieve with your website is a lot like a road trip. You make a plan; you know where you want to go (in most cases), then it’s just a matter of finding the best way to get there.
People rarely embark on a road trip without knowing where they’re going or how they’ll get there. The number reason for this is because they can get lost or spend more time on the road than they should in the first place.
So my question is: do you want to embark on a road without knowing where you’re headed, or you want to carefully plan every step of the way to eliminate any possible distractions and obstacles?
Start with your goals
What do you want to accomplish with your website? Take it step by step.
I believe that everyone will say that they want more customers, more sales and so on.
But in order to get there, you first have to complete other smaller milestones, such as bringing traffic to your website, lowering your bounce rate, transforming the visitors into leads, nurturing the leads and so on.
All of this can be achieve only with a well-thought plan that will include a lot of research and A/B testing.
WordPress SEO is a tricky game. Google has now smarter algorithms that can determine whether you’re doing white hat SEO or you’re using black hat techniques.
You definitely wouldn’t want to be penalized for a foolish mistake just because you thought that you could do something quicker.
Most of the time, the easy way is not the best way to do things, especially when it comes to WordPress SEO.
Tools and guidance
Luckily, there are tons of tools out there that can point you in the right direction, such as WordPress plugins, tutorials, forums, eBooks and blogs written by thought leaders.
It’s always a good thing to follow these blogs as they publish regular content, and most importantly unique, useful content that contains updates information when it comes to Google and its updates.
Recently, Google released the new Penguin update so you wouldn’t want to be surprised by these changes or by the fact that your website’s ranking has dropped for whatever reason that you cannot explain.
If you’re dedicated to doing an honest job starting from the bottom and working your way up, there’s no denying that your website will increase organically in no time, especially if visitors can see that you’re being genuine about the information you provide.
The truth is, nothing in life that is worthy, can be easily achieved. Working hard always pays off.