If you want to achieve high Google rankings for your pages, there are a lot of things that you need to plan beforehand.

You have to think about what your target audience is searching for and what interests them. With this info in mind, you have to come up with a list of topics and keywords that you should cover in your website content.

Furthermore, your keyword game needs to be up to date with the latest trends.

Having a solid keyword strategy is an important step towards your way to the top of SERPs. So, in the following article, I will take you through the basics of setting your keyword strategy just right!

Step 1: The Importance of Keywords

Choosing the right keywords to target in your content can make or break your website’s ranking success.

By doing the proper research for a keyword, you’re not only finding ways to rank within your market – but you also get valuable information about your visitors and how they search for services and products related to yours.

This information can’t be overlooked, as it helps you better understand user search intent, market trends, and how you can leverage them. As a result, you can get a better idea of how to attract more visitors to your website.

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And when it comes to attracting an audience, you’d want to get the attention of as many people as possible, which is why you will have to put a bit of effort into carefully selecting what keywords you will target.

Step 2: The Type of Keywords You Should Consider

In a perfect world, your website would rank for the most popular keywords in your niche. Like “quality clothes,” for example, if you have a website where you sell clothes.

In reality, the chances of outranking established websites on general, broad keywords are extremely slim. With a keyword like say “quality black clothes for women,” though, you’ll have a better chance of ranking.

Therefore, consider using long-tail keywords that have less competition and are still relevant to your website.  Those are keywords that are over three words long and are more specific to whatever people are searching for.

As keywords become more specific, you will notice that the number of searches begins to lower. However, these keywords are also more targeted, and therefore are more likely to bring in quality leads to your site (people who are really interested in what you have to offer).

And if you are unsure what terms to come up with when researching these long-tail keywords, you can use this advice:

  • Pick buzzwords or viral topics.
  • Pick keywords that are most relevant to your niche. 
  • Use Google Trends to see what people are searching for.
  • Search for keywords on popular websites such as Reddit and Quora. This way, you will get an idea of what people are discussing about.

Then, it’s time for research!

Step 3: How to Do Keyword Research

The purpose of the keyword research process is to find golden nugget keywords that will bring lots of visitors to your site. The best keywords are those with low competition and high search volume.

Ideally, I would recommend you use a keyword research tool to assist you during this step. Tools can speed up the process and give you accurate information and top suggestions about what keywords you should target.

They also allow you to find those keywords that your competition still hasn’t tapped into. The keyword research tool that I use is Squirrly SEO, and it’s only served me good so far.

Once you know which keywords you want to target, it’s time to create optimized content.

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Step 4: How to Integrate Keywords in Your Content

Once you got the keywords, simply throwing them on your page in a way that doesn’t make any sense will most probably have negative effects on your SEO results. For example, Google punishes websites that feature keyword stuffing or duplicate content.

On the other hand, Google rewards websites that have compelling and engaging content. What you should strive for is to have valuable content and carefully integrated SEO so as your visitors won’t even notice it’s there.

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The first thing you need to keep in mind is to use your keywords sparsely, as they would naturally fit into the text. You can target multiple keywords within the same text. This way, you end up attracting a wider audience.

Plus, it is absolutely essential that you include your primary keyword into your content’s URL, in an H1 tag on your page, in the meta descriptions and in the ALT attributes of images.

These specific actions count toward your website’s SEO and you’d be missing out if you wouldn’t implement them.

And now that your content is published, you can monitor its performance in terms of bringing traffic to your website. This gives you valuable information, confirming whether you have done a good job or if you need to focus on other keywords.

Be on Top of the Keyword Game

With all the tips from this article, all that remains is for you to go ahead and experiment. With this newly-acquired keyword strategy insight, chances are that you are going to come up with a lot of interesting keywords.

I’m curious about what you have to say, so write down your thoughts in the comment section below and let’s get the conversation started.