I know it sounds cliché, but the beginning of a new year is truly an excellent chance for all of us to start over and think about how we can make things better than last year.
Both personally and professionally.
In this post, I’m going to only tackle the professional aspect, which means that I will talk about marketing resolutions.
January is the best time to reflect on the mistakes we made in 2017, the things we’ve neglected, what we failed to focus on, and how we can prioritize our work more efficiently.
If you’ve been reading the last few emails we’ve sent you, then you have a clear idea of what people’s expectations are when it comes to companies’ online presence, regardless of the niche they’re in.
The purpose of this post is to help you set concrete goals so that you will meet your audience’s expectations with minimal effort in 2018.
I’ll help you out by giving you 9 fresh marketing resolutions ideas that you can get inspired by.
Let’s go through them one by one.
1. Find the Time to Post More Content
This is especially important when it comes to creating blog posts. It’s almost like a reflex nowadays for people to check companies’ blogs, see what they’re writing about and whether they are an expert in their industry or not.
For social media, we recommend choosing the video content route because, as it turns out, it can increase your organic reach.
If you make a habit out of publishing content regularly, you’ll notice that it will be hard to stop doing it and your audience will appreciate you for it.
2. Do More Research
You can’t write an excellent piece of content without doing your research first, see what other people have said regarding the topic and if there are any studies that can back it up.
Moreover, no one wants to read yet another mediocre piece of content. The Internet has enough of that already.
The research phase can even take you more time than it would take you to write the actual article, and that’s OK.
The more informed you are about the topic you’re writing about, the better your article is going to be.
3. Read More Books
Even though we all read a lot of content every single day, nothing compares to reading an actual book. My advice would be to read novels or fiction because they truly stir your imagination, not to mention expand your vocabulary.
Reading and writing need to go hand in hand, which is why I find this to be one of the most important marketing resolutions you should all make.
4. Reflect on Why Something Went Wrong
Even though it’s good to focus on the things that bring results, realizing why a certain strategy or campaign didn’t succeed could give you more insights to use for future actions.
I recommend going deeper into analyzing why particular campaigns fail or why some articles don’t have as many shares as you’d hoped for.
That way, you will minimize the chances of repeating the same mistakes in 2018.
5. You Do You
Essentially, “you do you” means to do what you think it’s best, regardless of what outsiders think.
This may sound like a personal New Year’s resolution, but it can be applied to business as well. I’ll explain how.
It refers to the fact that you should not copy what other similar businesses are doing. Instead, figure out what works for your brand and focus on that.
The secret is to always test new strategies and trust your gut more than what experts are saying is the universal tried-and-tested method.
Not all online tactics apply to your own marketing strategy.
6. Be More Organized
You can become more organized by creating an editorial calendar for the blog, for example.
It can seem like such a basic thing to implement, but the truth is that most people can’t keep up a regular schedule for their blog because they lack this simple organizational aspect.
Aside from the editorial calendar, here are other ideas you can use:
- Cleaning your desk before you start working to eliminate any distractions;
- Waking up really early to reply to emails and then do another round before you call it a day;
- Assign people to tasks at the beginning of each week. This is something you can do after you answer your emails.
7. Work with Passionate People
In 2018, you should say “No” to working with people who are not passionate about what they do and don’t bring excitement to the table.
Another reason why this is important is that passionate people have the best ideas because they enjoy what they do. It’s like they have a spark in them.
So it’s best to do everything you can to find them because they are the ones who will help your business grow.
8. Don’t Miss Any More Deadlines
We’re all guilty of missing deadlines. Sometimes, it’s even regarded as a normal thing.
Sure, there are some cases when this couldn’t have been avoided due to other external factors, but most of the time, I believe that we have control over it.
To not miss any more deadlines, I recommend trying working on fewer projects at the same time so that you don’t get overwhelmed by having too many tasks.
9. Automate Your Work
One single automation can save you a lot of hours over the course of a year. So, considering you probably have plenty of other tasks you haven’t automated yet, doing so can help you focus on more important tasks that require your creativity.
Zapier is a great tool that you can use to connect apps and automate your workflow with just a few clicks, so I strongly recommend taking advantage of it as much as you can.
It’s Time – Your Marketing Resolutions for 2018 Start Now
In the blink of an eye, January will be over, so I hope you will start putting your marketing resolutions into practice right away.
Check the Expectation Marketing blog for more inspiration when it comes to marketing in 2018.
It’s also good to remember it’s not up to you to do it all, so it’s important to set these marketing resolutions up for the whole team. In some cases, you can even get outside help to tick some of these aspects, and your in-house marketing team can focus on enhancing the results.
Let me know in the comments down below what other resolutions you’re going to add to your list this year.
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