Why You Should Have An Editorial CalendarThis article lists some of the most common reasons why it’s a good idea to create an editorial calendar. You’ll likely identify with some of them. 1. You have all the information you need in one place. This means that you will no longer be worried about misplacing one of your post-its, forgetting your agenda at home, or even worse, losing it. There’s no need to worry about losing your editorial calendar, since you will have it in digital format. 2. It makes you more organized. Aren’t you always looking for a bit of tidiness in your life? Especially in the professional realm. If you’re extremely detail oriented or OCD, this will be such a relief and a delight to do. Nevertheless, even if you like a little bit of mess in your life, studies have shown (isn’t it amazing how studies can prove almost anything?) that being more organized will make you more productive. 3. You can plan in advance. Planning the content you’re going to post is crucial if you want to have a strong content marketing strategy. You can plan your posts even weeks before they will be published. Most of the time, this is a good idea, because unplanned events may occur in your company that will prevent you from producing content, but you will still have something to post for a few weeks. At the same time, by planning in advance, you will be able to come up with ideas for upcoming holidays, or occasions when your content needs to be special as well.
What to do next?Now that you know why it’s important to create an editorial calendar for your blog, you need to get down to business. But not so quickly.
- Stop and Analyze
- Who are your buyer personas?
- Establish categories for your blog
- Make a list of Calls to Action
- Make pitches
What Information You Need For Each Article
- Title. This is a no-brainer, but often is forgotten. Start your calendar by listing the title of the article.
- Author. You will most likely have more than one author for your blog, so it’s a good idea to include the name of the person who wrote the article right after its title, so that it’s easier for you to know whom to consult if a question arises.
- Keyword. Every single one of your articles needs to be optimized based upon a keyword. For this, you should use a SEO plugin (if you don’t already). A good, long tail keyword can make your article rank better in Google search results, so make sure to include one whenever you write blog posts and put it in the calendar as well.
- Status. The status of an article is very important. You have two options. You may color the title box with a specific color based on a legend that will tell you if the article is pending, being edited or is scheduled/published. The other option is to make a separate column where you indicate the status of the article without using a color legend.
- Date. Even if the articles are going to be listed in chronological order, you definitely need to write the date the article is going to be published. This will also allow you to schedule it in advance and track your consistency.
- The type of content. Defy mediocrity by considering fun infographics based on data you’ve found, make a fun video, a beautiful presentation, or you can even write an eBook. Just make sure to specify what type of content it is along with the title.
- The link to it. To make it easy for everyone to access the article, insert a live link to the article.
- Social media messages. When you write an article, get into the habit of writing 3 posts for Twitter and 3 long form social media posts for Facebook, Google Plus and LinkedIn. This way, when you want to promote the articles, you’ll have the text ready to go. Also, if you have a social media manager, it makes their job much easier when promoting the articles on your company’s social media channels.
Adapt the Content of Your Editorial Calendar to Your NeedsNo matter what tool(s) you use to create your editorial calendar, you can always adapt the ideas you’ve seen above. Depending on the complexity of your calendar, you can either extend the type of information you’re going to include, or eliminate things you don’t need. The bullets listed in this article are essential if you want to have a kick ass schedule. Keep it simple by using a Google spreadsheet and Trello to keep track of articles.
What Happens After You Publish? Attract Readers!It’s important to realize that readers won’t just show up to read your articles. You have to find ways to promote your articles. Now that you know why you need this type of calendar and what information you need to create one, go ahead and just do it! Then, come back and leave a comment stating that you did. If you’d like to add something to this article, or have any questions about getting started with your editorial calendar, please leave them in the comments below. Looking forward to hearing from you!
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