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Author: Cristina Coroiu

Buyer personas help you write more quality content

You know how sometimes you read an article and you go “wow, this person can really read my mind!”? This means that the author of the article had you in mind when he wrote that piece of content, and you are one of their buyer personas. The quality of the content is most of the time (if not always) given by how well we can relate to the person we write the article for. Content marketing is not journalism, that’s why we use a buyer persona.   But what is a buyer persona, and why it’s important when you write...

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