Select Page

Author: Ana Darstaru

Keyword Research for SEO: How to Attract the Right Readers

Search Engine Optimization (SEO) is the art of acquiring online visibility for your site. After all, if your readers can’t find you, how will they know of your quality articles? Many people still have a thing or two to learn about SEO. Did you know that organic searches drive 51% of all online visitors to business websites? That comes only with the power of keyword research for SEO. In comparison, Pay-per-Click (PPC) advertising only brings in 10%, while social media comes in third with 5% of the share. As we’ve mentioned, organic search counts for over half of website traffic. But...

Read More

History of SEO: Important Then Vs. Now Changes You Have to Know

Before we actually get started on the history of SEO, let’s have a look at some chronological milestones. Just to put things into perspective. The Earth formed roughly 65 billion years ago. The first signs of life date back 3.8 billion years ago. Life has seen five major extinction events so far. “The Great Leap Forward” for humanity happened 80.000 years ago. The Industrial Revolution happened roughly one century ago. The Digital Revolution took place less than 60 years ago. The Internet appeared roughly 35 years ago. The first search engine – Archie – was created in 1990. The...

Read More

Domain Age: What It Is And Why It’s Important For Search Engines

If you’ve been working in the digital marketing field for a while, with focus on SEO strategies, you most likely know some basic notions about the term domain age. Even if the term does not have a complicated definition, not everyone is familiar with how it can influence their website’s success and how it ranks in search results. So in this article, we will explore three major aspects of this Google ranking factor: what it stands for, its importance and how you can make sure it won’t influence your ranking position. What Is The Domain Age? As the term implies,...

Read More

One Tool that Can Help You With Local Keyword Research

Oftentimes, the art of online marketing seems to employ skills which rather resemble a flair for archery. Designing campaigns, adjusting user experience or planning out a campaign budget – all these have something in common: They HAVE to be well-aimed. Otherwise, you lose on marketing weaponry. To avoid this, you need to shape up a local SEO strategy with solid local keyword research at its core. Bottom line is that it’s costly not to set straightforward targets from the get-go. As long as you follow the local path, your digital marketing efforts will no longer look like the GIF below....

Read More

Why is Keyword Research Important When Writing a SEO Optimized Article

The majority of website owners when that are just getting started with learning about SEO, they focus on keywords, and how to write SEO optimized articles. Over time, I noticed that different marketers tend to ask the same questions. Why is Keyword Research Important When Writing a SEO Optimized Article ? Hopefully, this article will serve as a guide and will help you better understand the importance of keywords. First of all, let’s begin by describing what the type of keywords you can choose when writing a SEO optimized article, according to this post. 1. General keywords These are one-word type keywords. When we’re not...

Read More