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Author: April

40 Powerful Tools for Marketing Automation You Need Next Year

Whether you’re a marketer or an entrepreneur, you’re most likely using tools for marketing automation. A marketing automation tool is a software platform or technology designed to help you automate repetitive tasks and improve the efficiency of your entire marketing process. Recent statistics show that 63% of the very successful marketers use these tools on a regular basis. Why do they use such tools? Because it helps them focus on tasks that require manual work and can’t really be automated. For marketing automation to be efficient, you need a constant stream of quality leads. Without this vital part, some end...

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How to Craft an Outstanding Content Marketing Strategy

We don’t know about you, but when we stumble upon a good idea that sounds like a good fit for a project we’re working on, we like to do our research in order to find everything we can on how we can implement it. You can’t put something into practice without knowing a little bit of theory first [ Image Credits: Columbia GSAPP ] Crafting a content marketing strategy fits right into this category. If you’re just like us and you like to do your homework before you start working on a new task, then this article is right for you. Over the past two years, we’ve developed dozens of...

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How Can Content Marketing Agencies Improve Ecommerce Strategies

If you work in eCommerce, this article is right up your alley. There’s no denying that content marketing has become the norm when it comes to how businesses promote their brands. Businesses like yours have the most to gain from using this digital marketing strategy, as generating interest and attracting more visitors to websites are two of its major strong points. Ecommerce strategies need careful planning, since owning a site is very different than owning a real life store. Therefore, using the same marketing tactics is not a good option. No one will see your website walking on their way home. The chances of...

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Why Content Marketing Startups Need to Have a Mobile-Friendly Website

Mobile users are growing not only in numbers, but in importance as well. Click To Tweet There is no denying this. If a content marketing startup is to have any success in this day and age, then investing in a mobile-friendly website needs to come first on your to-do list. You might not consider this a priority, but keep in mind that 2013 was the year mobile users actually managed to surpass desktop users on Facebook. Still don’t think it’s a big deal? According to a recent study, mobile users not only tied PC users in 2014, but actually surpassed them in...

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