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Author: April

Why I wouldn’t choose WPEngine again for my online store on WordPress

[this article is an appendix to my guide on starting a successful online store with WordPress] Everything that WpEngine offers on their site sounds amazing. Security, managed hosting, staging / production, 24/7 ticketed support, daily backups of your site and many others. When I had my first online store, (in 2014), I ended up conving my co-founders for the store to buy a WP Engine subscription. And it was perfect. Mostly, it was as advertised. So why am I so upset at them? Moving. After a while the Steam Games (computer games) we were selling on our store...

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How to Craft an Outstanding Content Marketing Strategy

We don’t know about you, but when we stumble upon a good idea that sounds like a good fit for a project we’re working on, we like to do our research in order to find everything we can on how we can implement it. You can’t put something into practice without knowing a little bit of theory first [ Image Credits: Columbia GSAPP ] Crafting a content marketing strategy fits right into this category. If you’re just like us and you like to do your homework before you start working on a new task, then this article is right for you. Over the past two years, we’ve developed dozens of...

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How Can Content Marketing Agencies Improve Ecommerce Strategies

If you work in eCommerce, this article is right up your alley. There’s no denying that content marketing has become the norm when it comes to how businesses promote their brands. Businesses like yours have the most to gain from using this digital marketing strategy, as generating interest and attracting more visitors to websites are two of its major strong points. Ecommerce strategies need careful planning, since owning a site is very different than owning a real life store. Therefore, using the same marketing tactics is not a good option. No one will see your website walking on their way home. The chances of...

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SproutSocial Didn’t See Booming Success Overnight: Content Marketing Helped!

Let’s be honest: No company has truly seen success overnight. Some have seen faster improvements, true. Others used content marketing to get where they are today. Take SproutSocial, for example. If you look at their “About” page, you will see that they have more than 16,000 customers using their services at any one time. Their team has also grown into a powerhouse. With 200 employees, it’s no wonder. But how exactly did they arrive at this point? They Made It Easier for Brands to Leverage Social Media Justyn Howard, the CEO of the company, needed a tool to make communication across...

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5 Marketing Tools That Will Make Your Website an SEO Paradise

Any discussion about marketing tools should start with three questions. Do you know how many websites are there? The truth is, it’s pretty hard to tell the exact number because of the constant fluctuation, but there are more than one billion. Do you know how many websites Google shows on the first page for any search? 9 or 10. How can your site beat the other one billion websites to the first page? Simple – with excellent SEO. The problem is that getting the hang of how a search engine works is not precisely a cakewalk. There are a...

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